alarrab news : In the presence of HRH Princess Alia bint Al Hussein, Zain Jordan has renewed, for the fifth consecutive year, its cooperation agreement with the Princess Alia Foundation to continue supporting Al-Ma’wa for Nature and Wildlife Reserve, reaffirming the company’s long-standing commitment to environmental initiatives and nature conservation efforts across the Kingdom.
The agreement was signed by HRH Princess Alia bint Al Hussein and Fahad Al Jasem, CEO of Zain Jordan, in the presence of several senior executives from both sides at the company’s headquarters.
The renewal of the agreement aligns with Zain Jordan’s 2025–2030 Sustainability Strategy, which reflects the company’s steadfast commitment to protecting the environment, preserving natural resources, and reducing environmental degradation. It also supports Zain’s efforts to raise awareness about the importance of wildlife conservation and the protection of endangered species to help maintain natural balance and safeguard environmental heritage for future generations.
This partnership further strengthens Zain’s position as a key supporter in advancing the UN Sustainable Development Goals (SDGs) through its collaboration with the Princess Alia Foundation to support Al-Ma’wa Reserve—one of Jordan’s leading environmental sites and a national model for biodiversity conservation-. Beyond its environmental impact, the reserve also contributes to empowering local communities by helping create job opportunities for residents of surrounding areas.
Under the renewed agreement, Zain will continue to provide technical and logistical support to the reserve, including supplying advanced surveillance cameras to help reduce harmful practices affecting forests and wildlife, and preparing periodic reports to assess the reserve’s environmental and social impact. Zain will also continue offering free wireless internet services to visitors, enhancing their overall experience and supporting efforts to promote the reserve.
The longstanding partnership between Zain Jordan and Princess Alia Foundation represents a model of sustainable cooperation reflecting the shared commitment of both parties to serving the environment and the community. As part of this collaboration, Zain Free Mobile Clinic for Children participated in an eye-care campaign conducted in Deir Alla area in cooperation with OneSight, providing examinations to more than 1,074 individuals and delivering the necessary medical services as part of joint efforts to support local communities and enhance access to specialized healthcare.
Al-Ma’wa Wildlife Reserve spans 1,100 dunums in the highlands of Souf, north of the Jerash archaeological site. It serves as a permanent center for implementing programs to protect and rehabilitate wildlife confiscated by local authorities, in accordance with IUCN standards and national environmental regulations. The reserve focuses on protecting forests and woodland areas, providing safe habitats for wildlife, and offering educational programs that raise awareness among local communities.